Finally Samsung has finally unveiled its new smartphone the S5
The company said it had "decided to go back to basics" with its latest device, and indeed, there were few surprises.
Standout features include a water-resistant casing, improved camera and a heart monitor.
Fingerprint technology was also introduced, which can be used to secure the device and make Paypal payments with one touch.
Samsung vice president Jean-Daniel Ayme was keen to show off the S5's power saving mode, which he claimed would extend battery life for up to 24 hours by changing the display to black and white, and limiting the device to phone calls and text messages.
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